A Word On Branding

A Word On Branding

By  |  December 22, 2015  |  Branding  |  No Comments

A Word On Branding

Properly branding your new business is one of the most important steps you can take on your way to successfully marketing your local business. Establishing your brand will inform potential clients of what your business does and who you are.  One of the most important elements of your brand is your logo.  It is what will become the face of your company and what people will associate with you and your business. Having consistency across all the platforms and strategies we have discussed is essential to portray a congruent brand.

When you properly brand your business, you will be able to set yourself apart from your competitors.  Your business is unique, and it should be branded as such.  This will also allow you to reach your target audience more effectively and create marketing plans centered on your brand.  When properly implemented, a successful marketing plan will help you reach your target audience.  This means those who can truly benefit from your particular products and services will hear your message.

Branding your business will also help you create an emotional connection with clients.  When you emotionally connect with your clients, you will create a way in which they can identify and connect with your business.  This can be achieved through the use of a well-designed logo and marketing plan.  Your logo is what will identify your business; because of this the design should be something that is recognizable as your brand and identifies your business.

A well-established brand is also an effective way to create trust in your target market.  If potential clients believe that you are a trustworthy business, they are more likely to purchase your products and services.  A business that is properly branded will experience a greater response from their emails, advertisements, and newsletters.  As more people become invested in your brand, they will be more confident in the products and services that you offer.  This trust can then translate to an increased amount of website traffic and sales.

When you’re creating your brand, you should focus on the long-term goals of your business.  Your brand is not something that is only being created to serve a short-term goal.  The brand that you build should be strong enough to last through expansions and time while remaining consistent.  This is the long-term marketing technique that appeals to audiences now and in the future.

Your brand should be designed to enhance your business, while adding a sense of permanence and reliability to your business.  Your brand is what will be used to identify you now and in the years to come; because of this, it should be something that will instill trust in the minds of your clients today and in the future.


Dr. Marjukka Miinala, DBA



About the Author: Marjukka Miinala

Dr. Marjukka Miinala, DBA is the owner and founder of Dr. Miinala Marketing. The agency provides online marketing support to local businesses.

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