Converting Website Visitors to Buyers

Converting Website Visitors to Buyers

By  |  December 22, 2015  |  Getting Customers, Mobile Marketing, Online Marketing  |  No Comments

Converting Website Visitors to Buyers

The key to a successful website is conversion. You ultimately want those who visit your website to become customers/clients/patients. You will need a plan of action in order to make this happen. This plan will enable you to build relationships and create the trust necessary to increase the number of visitors you receive, but to also make them stay. Below are tips that will show you how to implement a site designed with conversion in mind.

Provide quality content about the products and services offered at your business. Make sure it is clear and concise. Information that is easy to understand will appeal to visitors, especially those who are conducting an initial search. Grab your visitor’s attention immediately. This means putting the most important information first. Think of the main points you want them to be aware of and make sure these are incorporated before everything else.

Create a website that is easy to navigate. Confusing layouts or content that is difficult to follow will prompt visitors to go elsewhere for information. Write all content with your potential patients in mind. Explain what you can do for them and how helpful your services will be. List the benefits of your services and tell them why they should choose your business.

Design your website specific for the target audience. This means creating each page with respective types of visitors in mind. For example, you might link a specific page to a particular ad. That page might contain information about the services you offer. So, if a visitor is searching specifically for this type of information, it needs to be very easily accessible so clients can reach it both quickly and easily. This will take the guesswork out of navigating the entire site just to find the information they want.

On the other hand, another visitor might be reading an article about the benefits of your products and services and see a direct link to your home page. That person isn’t necessarily looking for a specific type of information, but rather is searching for something more general. It’s all about directing visitors to the right site, and you can use your various advertising mediums to target specific pages.

Implement active thinking… Use an active voice in all your content to keep your visitors motivated. Your copy should be engaging and make them want to continue reading. This is a more dynamic approach and often makes people feel as if they are being spoken to directly. It helps establish a rapport, which can quickly lead to a conversion.

Increase the trust between you and your visitors. Trust is the basis of any good relationship, and when it comes to promoting your business, it will serve you well. You want your prospects to believe in you and feel confident about the services you provide.

An effective website begins with a successful online marketing plan. Your business will greatly benefit from well-thought out pages designed specifically with your target market in mind. Use the tips above to build a website that will help your business grow.


Dr. Marjukka Miinala, DBA

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About the Author: Marjukka Miinala

Dr. Marjukka Miinala, DBA is the owner and founder of Dr. Miinala Marketing. The agency provides online marketing support to local businesses.

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