Keywords are the foundation of SEO. Keywords are the exact terms consumers are using to find what they are searching for. Single keywords are too broad of a search term for local searches. Three to Five words together are known as “long tail keyword phrases” are more powerful for local searches since they usually include a geographic identifier. These are usually used for very specific searches and have higher conversions.
Optimizing your website with long tail keywords is very important. By placing 4 to 6 long tail keywords in your website’s code and in the page titles can help your websites ranking. An example of a single keyword would be the term “marketing”. An example of a long tail keyword would be “Social Media Marketing Pittsburgh PA”. As you can tell someone using the single keyword is looking for general information on marketing. The person using the long tail keyword phrase is going to find specific results for the social media marketing agencies in Pittsburgh PA.
When creating content for Facebook, Twitter, blogs, YouTube, etc. always use your keywords in the title first. Content Creation with relevant keywords will help your website’s organic ranking, and remember to avoid overstuffing. Overstuffing is excessive use of keywords and is frowned upon by search engines.
A great way to find out the best keywords to use for your website or content is by using Google’s free keyword tool. You can research your specific keywords and it will make suggestions of keyword terms that are closely related to your search terms. The keyword planner will show you how many searches each term get per month. This can help you identify the bet terms to use so that the most people will see your information. It will also show you which keywords are rated low, medium and highly competitive. This is important because it will be easier to rank for the low to medium competition keywords.
Dr. Marjukka Miinala, DBA
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