Using a Mobile App to Showcase Your Business

Using a Mobile App to Showcase Your Business

By  |  December 22, 2015  |  Mobile Marketing  |  No Comments

Using a Mobile App to Showcase Your Business

Yep… There’s an app for that…

And today many local businesses are taking advantage of having an app made just for their business. A mobile app is a software application developed specifically for use on a wireless device like a smartphone or tablet rather than a desktop or laptop computer. The applications are housed on and made available on Apple and Google Play.

A mobile app for your business gives your customers the opportunity to have your business information loaded directly on their smartphones so they can interact with your business and receive specific communications.

Having a customized app allows businesses to:

Build customer loyalty – Make your customers feel special by offering discounts, coupons, and promotions just for using your app.

Send push notifications – Deliver instant messages to your customers’ mobile phones whenever you wish. While only 4% to 10% of emails get opened, push notifications get read 97% of the time.

Create viral buzz – Let customers quickly tell all of their friends about you using the built-in sharing capabilities of Facebook, Twitter, LinkedIn, your blog, SMS, and Email.

Grow your list – Gather names and email addresses directly inside your app and easily export them into your favorite email marketing campaign service.

Promote special events – Provide up-to-date information about all of your business events, sales, and promotions with an in-app events calendar that anyone can access.

Gain more credibility – These are still the early years of the mobile app. Having one adds serious credibility to your business—especially among those who don’t know how easy we make it.

Keep customers informed – Fill your app with information about your business, service offerings, product samples, menus, and more. There’s a tab for just about everything you want them to know.

Connect with ease – Make it simple for customers to reach you using one touch calling, email, a website link, and GPS directions to to your business—all from inside your app
Get instant feedback – Allow customers to leave feedback on your fan wall, share photos, make restaurant reservations, and send comments in a variety of ways.

Track your success – Use robust analytics to track daily, weekly, and monthly downloads of your app.


Dr. Marjukka Miinala, DBA

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About the Author: Marjukka Miinala

Dr. Marjukka Miinala, DBA is the owner and founder of Dr. Miinala Marketing. The agency provides online marketing support to local businesses.

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