Getting Started – To get started using YouTube, you will first need to create your channel. This step may require a little time, but the effort you put into creating and customizing the channel to suit your business will be well worth it. When you customize your channel, you should include your logo and customize the colors to those related to your logo and business. This will give your channel a customized look and help it be recognized by those familiar with your brand. During the initial setup phase, you should include the option of allowing users to subscribe to your channel. This will ensure that your target market is receiving your latest videos.
Types of Videos – Now that you’ve created your channel, you’re probably wondering what types of videos to begin posting. The best types of videos for businesses tend to be how-to videos and FAQ videos. These types of videos will allow you to show your subscribers how to use your products in the most effective manner. You can also show uses for your products that your customers may not be aware of. How-to and FAQ videos are also a great way to drive traffic to your website.
Sharing – When you create your YouTube channel, you will then be able to share your videos across your other social media pages. Posting your videos on your Facebook page is a great way to show your customers that you are on YouTube and that your videos have something to offer. You can also share links to your videos in your tweets, which will help expand your subscribers to your YouTube channel.
Feedback – Each time that you post a new video, you can gain valuable feedback. Your customers will be able to leave comments about your video, products, or tips that you included in your video. This is a great way for you to see what is working and what you may need to change.
Online Visibility – YouTube is also a great way for businesses to increase their online visibility. When someone searches for a product or service that you offer or have mentioned in a video, your link will be presented in those search results. To truly benefit from this, you should be sure to include relevant keywords in your video titles. This will help increase the visibility of your videos and gain valuable exposure for your business.
Dr. Marjukka Miinala, DBA
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